(INAIR Best Presentation) Guide to Understanding Why Your Admitted Students Rejected You
Thursday, June 1
10:45 AM - 11:30 AM
Affiliated Organization Best Presentation
Program Book Abstract:
Just imagine: It’s mid-September, and your freshman class has finally arrived. Whether or not enrollment goals were achieved, a substantial number of admitted students decided to attend elsewhere. To meet future recruitment benchmarks, you need to know where they went and why. Hear how Purdue University confronts this issue by enabling recruiters and marketing professionals across campus to better understand the market demand for specific academic programs. SPOILER ALERT: It’s a dashboard - a dynamic, user-friendly dashboard that utilizes National Student Clearinghouse data to create a more complete picture of the recruitment funnel from application to matriculation. This presentation covers everything from data prep to dashboard design to uncovering actionable insights. If you want to make the most of your Clearinghouse data and/or enjoy dad jokes, you are strongly encouraged to attend.